The euphoric moment we realize we are called to write can come crashing down when the other aspects of writing in today’s environment collide with our dream. The message we carry can change people’s lives, but it won’t get very far if we don’t couple our writing with tools that help us share it as far and as widely as we can. Social media. Platform building. Networking. Drip campaigns. Do these words want to make you run and hide? I get it. But the time we invest in crafting a communication plan with our readers shows we care and that we are in this relationship of discipleship and encouragement with them for the long haul. If you think a drip campaign has to do with…